Reduce Cost of Advertising with Car Wraps

Car wraps became famous when the advertising world was booming as an industry during the 1990s.The popularity started from the innovative idea of having vehicle wraps for better viewing and slowly it permeated down till smaller vehicles like cars, bikes and other two wheelers. The shortage of billboard and other outdoor advertising methods gave rise to using vehicles as the best means of advertising and why not!

Advertisers laughed their way to the bank with the fat checks they got in lieu of implementing innovative advertising features. There are many companies whose marketing require advertising in areas where there is no billboard space or it is too full of conventional poster advertisements. Car wraps come in like a fresh breeze and people look at it with interest while the advertising feature targets more audience.

While mobile advertising is not limited to the vehicle wrap, window graphics are equally attractive. With better adhesive used in these vinyl decals, car window graphics is a niche field employed by the auto wrapping companies. Using advanced perforated window vinyl graphics you can get a beautiful vinyl letters or graphics applied to your car windows. Not only do they look different but they also catch attention very fast, making them an ideal advertising feature. Your dull car will now catch the eye of many on the road. If you need to self advertise your new website or products, instead of spending a large chunk of your capital on marketing and traditional methods of advertising, it’s a viable option to go in for cheaper marketing strategy with higher targeted audience.

With changing technology and better adhesives that are available, vinyl car graphics demand has reached an all time high. With simple ‘do it yourself’ sticker and decals, your car is your billboard (and your friends cars too, ask them) for your business. Just get some custom made vinyl decals or car wraps designed and behold, you are all set to grab the eyeball of millions, driving your own car. Anything colorful and attractive is a nice diversion on the road which 99% of the people read, so you have just sent your message across in one fourth the rate of a media advertisement.

How to Feature a True Customer Experience in Your Advertising

The Federal Trade Commission’s Endorsement Guides say otherwise. When describing a real life customer experience, advertisers must make it clear that (a) either the experience highlighted in the advertisement could be achieved by customers generally, or (b) the experience is specifically NOT typical of the experience other customers may have with the advertiser’s product.

The National Advertising Division of the Council of Better Business Bureaus (“NAD”) reviews factual claims made in national advertisements. When the statements made in such ads are challenged by competitors, the NAD offers a alternative dispute resolution service. When an ad is submitted to the NAD, the dispute can take as little as 90 days to resolve.

The NAD recently addressed the issue of whether an advertiser can highlight a “one time experience” of a customer in an ad. The NAD was asked by IBM Corporation to review certain comparative advertising claims made by its competitor Oracle Corporation. IBM argued that the following claims made by Oracle in its advertising were misleading:

“Exadata 20x Faster… Replaces IBM Again”
“Giant European Retailer Moves Databases from IBM Power to Exadata… Runs 20 Times Faster”

Oracle argued that its advertisement was true and provided the actual customer case study that the ad was based on. Based on this true experience, Oracle argued that the sophisticated target audience the ad was targeted to would understand that the claims were based on the experience of only one customer.

The Shanghai Girls Advertisement Posters

“The Shanghai Girls” is a term for a particular style of advertising from the 1920′s and 1930′s that depicted very modern, beautiful women from Shanghai, China. These posters advertised a wide variety of products, including cigarettes, gum, batteries, perfume, medicine and many others. Shanghai experienced a population boom in the 1920′s, when thousands of Russians and Jewish immigrants fled the Soviet Union after World War I. By the early 1930′s, Shanghai had become the world’s fifth largest city, and was the residence of approximately 100,000 foreigners. The eyes of the world were on the city, and Shanghai became known as the “news capital of China” due to an increased world interest in the Far East and mounting concern regarding the West’s relations with Japan. The intrigue regarding this distant land may have influenced the incredible popularity of the Shanghai Girls’ ads of the early 20th century. Shanghai was also known to be a pioneer in the fashion industry, and the Shanghai Girls were considered to be glamorous fashion icons.

Though Shanghai is almost as far east as one could travel, the city boasted cutting-edge technology and a decidedly Western appearance. Around 1900, there was an immense push in Shanghai to modernize everything. Amenities and advancements born in the West such as elevators, air conditioning, neon lighting and department stores, popped up in Shanghai almost immediately. In 1882, Shanghai was the first city in China to install electric street lighting. The East’s fascination with the West (and vice versa) was perfectly complemented in the Shanghai Girls’ advertisements. The Shanghai Girls flawlessly melded the delicate, painstaking beauty of the East with the trendy, progressive advancements and desires of the West.

When a region seeks to modernize, it’s not unusual for the media to become more provocative in an effort to revise social stigmas and taboos. The Shanghai Girls were a good example of this common trend. The Shanghai Girls advertisements featured beautiful Asian women in vivid, colorful detail. Though the ads were meant to promote products, the ads themselves were works of art. The ads and other paraphernalia were generally reproduced from hand-painted artwork that was signed by the artist who created it. In addition to the beauty of the pieces, advertisers made the most of the motto “sex sells”, by sometimes featuring the ladies in revealing outfits. “Revealing” at that time sometimes meant featuring women in a short, form-fitting chi-pao, or classic Asian one-piece dress. Other ads presented women in even more alluring and provocative clothing.

The challenge to old-fashioned expectations of women didn’t end with the clothing they wore in the advertisements. The women of Shanghai wanted to modernize not only their look, but their freedoms as well. Women were depicted in roles previously unfamiliar in Chinese culture, such as playing a European game of billiards. Until this point, women featured in Chinese paintings appeared in artwork for the sole purpose of being admired by men. In a sense, the women of older paintings suffered a decrease in social status simply by appearing in them. While the Shanghai Girls certainly used their sexual prowess to garner attention, it was on their terms. Instead of being only a pretty face with no real sense of purpose, these modern ladies held the subtle power to mesmerize a multitude of nations.

Carl Crow, a Missouri writer born in 1884, started the first Western advertising agency in Shanghai, which he managed for 19 years of his life. Crow is mostly credited with spearheading the marketing phenomenon of the Shanghai Girls. Crow was also the founding editor of the Shanghai Evening Post, and wrote 13 books during his lifetime. The Shanghai he met upon his arrival in 1911 was not the same Shanghai when he left 25 years later. The enormous economic boom had transformed the city immensely – and Crow had transformed its role in advertising.

Advertising paraphernalia featuring the Shanghai Girls is very popular and collectible. One will find that the women who appear in older Shanghai advertisements from the turn of the 20th century are not nearly as captivating as the ones in the 20′s and 30′s. Additionally, the artwork is not nearly as vibrant and charismatic as its contemporary counterparts. Both original and reproduction advertising products, postcards and posters featuring the Shanghai Girls remain in high demand, even almost 100 years later.